India · Gold buying · Doorstep serviceInstant Gold Value: full-service digital marketing case study
How Pixels Corp handles website development, SEO, social media and performance marketing for Instant Gold Value, a gold buying business in Mumbai, Thane & Navi Mumbai.
- Industry
- Gold buying · Doorstep service
- Location
- Mumbai, Thane & Navi Mumbai
- Services
- Website Development, SEO, Social Media Marketing, Performance Marketing
- Website
- instantgoldvalue.com
About Instant Gold Value
Instant Gold Value buys gold at the customer’s doorstep across Mumbai, Thane and Navi Mumbai — free home visits, on-the-spot purity checks, weighing in front of the customer and instant bank transfer, including release of pledged gold.
What made it hard
Selling gold is a high-trust, high-value decision. Big chains and local jewellers dominate search, and an outdated website was losing customers who wanted proof of a fair, transparent process.
What they needed
Replace an under-performing website, outrank established gold-buying competitors and generate more home-visit bookings.
What we did for Instant Gold Value
Website Development
- Complete new website with an admin panel, tested on a staging subdomain before going live
- Clear booking flow for free home visits, built for mobile visitors
SEO
- Location pages for Mumbai, Thane and Navi Mumbai and service pages for jewellery, coins, scrap and pledged gold
- Competitor gap analysis against the leading gold buyers in the city
- Local SEO and Google Business Profile optimisation
Social Media Marketing
- Trust-building content that explains the home-visit and testing process
- Customer-education posts on selling gold safely
Performance Marketing
- Google Search and Meta lead campaigns targeting “sell gold” searches in each area
- Call and form tracking for every home-visit booking
Our approach, step by step
- 1
Strategy & brand
Goals, audience and competitors mapped out, with a keyword plan and the brand message every channel would use.
- 2
Website build
A fast, custom-coded website built around the services, with clear calls to action and tracking on every enquiry.
- 3
SEO & content
Service pages, structured data and helpful content so Instant Gold Value shows up in Google and AI answers.
- 4
Social & paid growth
Regular social content plus Meta and Google campaigns, measured on real leads and sales — not just clicks.
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- gold buyer in thane
- sell old gold navi mumbai
- release pledged gold
- cash for gold near me
Instant Gold Value buys gold at the customer’s doorstep across Mumbai, Thane and Navi Mumbai — free home visits, on-the-spot purity checks, weighing in front o…
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